Reporting interfaces / BI
Last updated
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Last updated
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Reports are updated based on the frequency of the data updates TAP is getting from the operator's platform provider
Visits (unique) are updated in minutes, however, registrations and/or financial information are based on file imports or data pushed to TAP.
Registration report is a granular level report, showing each specific user/player per row. You can find registration report
in the affiliate profile (report will show only registrations assigned to this affiliate)
Registrations side menu (report will show all registrations)
The registration report includes the following data:
External user ID, Smartico user ID + Registration Date + Brand + Username (if sent to TAP by the platform) + Affiliate)
Qualification date
Net deposit amount, FTD amount + date, Deposits count
Withdrawals amount
P&L (GGR)
Net P&L (NGR) - This value is a calculated field = (total_bets)-(total_wins)-(bonuses)-(deductions)
Volume (total bets, also used as a qualification rule for CPA deals)
Commission
The registration report can be sorted by any of the fields presented as column names.
You can search by user ID (external ID or Smartico ID with @1234) and by Country (2 letter code)
Click on the triangle icon on the top right of the report
Choose additional filter:
Brand
Link
Commission range - Filter by amounts of commission generated from user/player
Deal type (CPA, CPA+Revshare Net P&L, CPA+CPL, etc.)
Has Commission (yes/no)
Blocked for CPL
Blocked for CPA
Registration status - If applicable (Duplicate, Fraud, Self-excluded etc). The platform provider should sent the abovementioned statuses
FTD date
AFP/UTM - Search by specific dynamic parameter used when sending the traffic
Campaign/Source ID/ Deal group ID
Click on the Export button on the top right corner. Export process will be started and when completed, email with download link will be sent to your email address.
The fields available to the affiliate in the registration report are controlled by the “additional permissions” list in the Affiliate Account. Check Additional permissions for more details.
By clicking on a player row in the registration report you will access the Player Profile with all the information aggregated for the player by TAP.
Media report is designed to show results by different channels and affiliates, with the ability of grouping or filtering by different dimensions.
The media report is similar to a Pivot table in Excel. Drag & Drop the dimensions you want to filter, or group by into the report. Filter by when you want to individualize your report. Group by when you want to generalize your report
For example:
Filter by a period
Group by Period, Country, Affiliate etc
In the example below you can see a report for the current year (January - Month to Date), grouped by Month, and by Affiliate username:
With the media report you can see results, for example:
By specific landing pages (see Destination Links and how to create landing pages)
By specific media banners, emails
By countries, languages
By AFP and/UTM Campaigns (see Destination Links and how to grab a tracking link)
By specific promo codes (see Promo codes and how to create unique promo codes for affiliates
-> Add/remove columns (measures) that you don't want to see in the report (for ex. Visits (unique), Registrations, Deposits, FTD, QFTD, FTD amounts, Revshare Commissions, Total Commissions etc.
To export Media Report in a .csv file, follow these steps:
Build your report
Tick "Collapse rows" to ensure tha all grouping columns will be exported
Click on the .csv icon
Export will be downloaded on your device
The Pixel Log will show the operator all the history of the pixels fired back to the affiliates Pixel Log includes the following data:
ID of player + Affiliate to whom pixel was fired
Action on which pixel was fired (Lead, FTD etc.)
Type of pixel
Status (New, Failed, Delivered, Expired etc.)
Date
Click on the triangle icon for more filtering options.
Click on the small arrow to view the server response for the pixel:
Building a report can involve applying filters, add/remove measures, customizing the view to fit your specific needs. Instead of rebuilding the report every time, you can save the view for future use. This ensures you have a quick access to the data you need. To save Reporting Views, follow these steps:
Build the report you want
Click on "Settings" icon on the top right corner
Choose to save the view as personal (visible only to you) or label (visible to all team members of the operation who have access to the affiliate panel)
A modal will open for you to confirm the view name, click OK after
Saved view can be later found in "Views"
You can get all Affiliate Overview report in a picture format without logging in to check results, by subscribing to the report and receiving them in your mail inbox on a daily or weekly basis.
Follow these steps:
Choose the report or dashboard you want to subscribe to
Click on the envelope icon on the top right side of the screen
Choose your preferred timing for receiving the reports. You can select between 4 options:
Daily, at 8 am or 8 pm GMT
Weekly, on Friday at 8 pm GMT
One time (sent immediately after confirmation)
4. Click OK to confirm subscription to the report
5. The report will be sent to the email address of the TAP account owner
In case you want to change or cancel the subscription to the report, simply:
Click on the Envelope icon
Select the report you are subscribed to (it will be the one with the “V”)
Confirm to cancel subscription
When you use Dimensions in Group, only 5 records will be shown per group by default. You can increase the limit of records shown by clicking on the dimension and selecting a higher limit.
