# Destination Links

Destination Links are the landing pages the operator uploads, that can be grabbed by the affiliate in order to bring traffic to your site.

The destination links are separated per brand and type, and can have different custom attributes like Language, Vertical, Currency for easier segmentation and analyzing results related to your pages.

To define new or edit existing attributes for segmenting and reporting of your Destination Links, refer to [“Custom Tags“](/affiliate-platform/custom-tags.md)

## How does the tracker works?

Destination links are used from affiliates to bring traffic to your site.

The operator creates a "Destination Link" in TAP backoffice, for the Affiliate to use. \
The affiliate will login to TAP and grab the link in its tracked version, so he can post it on his ads or website.\
Once a player clicks the link, TAP creates a tracker (unique for each click).\
User lands on your site and makes a registration.\
The platform has to keep the unique tracker and send it to TAP during the registration reporting process.

This tracker allows TAP to attribute the registration and any future user's actions to the affiliate who generated the initial click. This mapping ensures that affiliates are properly credited for the traffic they generate.

{% hint style="danger" %}
Make sure that the link structure used is in accordance with your platform provider convention.
{% endhint %}

## Create Destination Links

To create a new Destination Link simply follow these steps:

1. Go to “Destination Links” under Affiliate Desk tab 
2. Click “Create“ 
3. Choose a name to describe your page (i.e Roulette Landing page with welcome offer) 
4. Choose the brand this Link will be related to 
5. Choose the “Link type“

* Registration page 
* Landing page 
* Homepage 
* Other

6\.   Put a Description of the landing page for you and for the Affiliates to see

7\.   Place the URL of the Destination (the final page the player will be navigated to). For example \*\*<https://yoursite.com**\\>
Add dynamic parameters, e.g. /?btag={{tracker}}

{% hint style="warning" %}
Make sure that the link structure used is in accordance with your platform provider convention.
{% endhint %}

<figure><img src="/files/Imv1bytPXcVq8Ti0NOsi" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/NpLRpRPywQHkCtvHzF5Q" alt=""><figcaption></figcaption></figure>

### Private Landing Page

Your landing pages and destination links can be either **Public**, and accessed by **all affiliates**, or they can  be **Private**.

For example, landing page with a special logo of an affiliate website, or a specific bonus offer given exclusively to a specific source of traffic, can be made private and inaccessible to the rest of the affiliates in the platform.

To make your links private:

1. Disable the 'Public' toggle
2. Choose the affiliate(s) who should be able to see the link from the drop-down list. Multiple selection is supported.

<figure><img src="/files/8wkYkQZup9L4CtzGpClU" alt=""><figcaption></figcaption></figure>

### Dynamic Parameters in Your Link

When creating your links, dynamic parameters can be added to your destination URL in order to enrich the redirected URL with additional parameters so that the platform (i.e. casino platform) will be able to use those parameters as desired (for example in User Profile, such as affiliate ID)

These are examples of URL Parameters for your Destination Link:

* ***{{tracker}}*** – **Must be present**, later to be sent to TAP for visit matching. Each visit is tracked separately and uniquely, the tracker is generated automatically by TAP.&#x20;
* ***{{affiliate\_id}}*** – TAP affiliate id associated with the clicked URL. This way the platform provider can save the affiliate ID and place it in the User Profile.&#x20;
* ***{{affiliate\_name}}*** – TAP affiliate name associated with the clicked URL&#x20;
* ***{{link\_type}}*** – The type of the Destination link&#x20;
* ***{{link\_name}}*** – The name of the Destination link
* ***{time}}*** – Server time in milliseconds&#x20;
* ***{{campaign\_name}}*** – Affiliate Campaign Name associated with the clicked link
* **{{campaign\_id}}** - Affiliate Campaign ID associated with the clicked link
* **{{*****p*****}}** - Introducing support for a specific scenario in which the parameter value from a tracked link can be easily incorporated into the destination link.&#x20;

{% hint style="info" %}
Example of incorporating dynamic parameter {{p}} in the Destination URL:\
**Tracked link:** <https://go.aff.affprogram.vip/hi7843h>?<mark style="color:blue;">example\_parameter=bonus25</mark> **Destination link configuration by the operator:** <https://casino.com/><mark style="color:blue;">{{\_p\_example\_parameter}}</mark>/?tracker={{tracker}} \
**Resolution:** <https://casino.com/><mark style="color:blue;">bonus25</mark>/?tracker=lkjsddsjfhfgkahsjv
{% endhint %}

\
By placing the dynamic parameter "\_p\_" the affiliate himself can change the destination within the rules defined by the operator, a classic example is linking to specific sport matches, where URLs change rapidly based on the match ID. The affiliate would add "example\_parameter=5555111" which today would link to "Inter Milan vs Juventus" and tomorrow will change it to 11116666 which is a different match, yet the operator does not have to create new destination links for it.

* **{{referrer}}** - a referrer website in case it’s visible by the affiliate system

{% hint style="success" %}
Example of Destination URL: <mark style="background-color:red;"><https://yoursite.com/?btag=\\{{tracker\\}}\\&aff\\_name=\\{{affiliate\\_name\\}}></mark>
{% endhint %}

The URL parameter (key) would match the operator's platform terms, and the dynamic value will be taken from TAP. The link transformation is flexible and will match the platform provider convention.

### Custom Ending

Affiliates can define a custom ending of their tracking links.\
The custom ending will have the form of <https://go.aff.example.com/my_custom_slug>

Once defined for a landing page, it can't be changed.

In case of no activity, the custom link will be reserved for the affiliate's account for 180 days after creation or after the last visit by this link. If the custom link is expired and not in use anymore, it can be reused by other affiliate.

<figure><img src="/files/cgHjueuGg6Tgn1ryHiQc" alt=""><figcaption></figcaption></figure>

### Connecting Destination Links to Media

Destination links can be related to Media Assets like Banners or Emails. In order for the Media Asset to be pointed to the right path, a connection must be made between the two.&#x20;

When the affiliate chooses a banner or an email, that is associated with a link, clicking on that banner will lead the user to the destination link.

To link a Destination Link to a Media Asset simply choose from the drop down menu the desired asset.

<figure><img src="/files/nDuYYnLvk64KTOdoPAjo" alt=""><figcaption></figcaption></figure>

Once the connection has been made, this Destination Link will be available to the Affiliate when grabbing the asset.

The Destination Link in question will be one of the options for choice where the Media Asset will point to.

To create new media assets, refer to “[Media Assets](/affiliate-platform/media-assets.md)“

### A/B testing of Destination Links

You can define an alternative destination link for A/B testing.

In this case, end-users will be sent to either the first link or to the second with a 50/50 percent distribution.\
That way, the performance of both landing pages can be analyzed by looking at the distribution of "A" and "B" variants in the "AFP9" dimension (Reporting/BI)\ <br>

<figure><img src="/files/4EiYzvvMlCA7iKQ00nBs" alt=""><figcaption></figcaption></figure>

### Redirect URL for blocked countries

**Redirect URL for blocked countries** is an essential tool for remaining compliant with regional laws and regulations while still providing users with a positive experience. \
This way operators and affiliates can protect their reputation and maximize the value of their traffic.\
\
By detecting traffic from restricted countries, visitors can be automatically redirected to a different landing page. \
This feature is particularly useful when your platform provider blocks traffic from certain countries (e.g. Iran) at the infrastructure level, preventing visitors from landing on unexpected technical error page.

#### How to set up a redirect URL for blocked countries:

1\. Navigate to the Landing Page where you want to configure the redirect URL.\
2\. Select the country or countries, traffic from which should be redirected.\
3\. Enter the Redirect URL in the designated field ("*Blocked countries destination URL").* Visitors from selected countries will be redirected to this URL.\
4\. Click "Save" to apply the changes.<br>

<figure><img src="/files/I5MFxbM8ggWS364iEC4v" alt=""><figcaption></figcaption></figure>

## Tracking links for Google Ads campaigns

Effective tracking of Google Ads campaigns is essential for measuring performance and optimizing marketing strategies. \
When running Google Ads campaigns, it is often necessary to bypass the standard affiliate tracking redirects and send users directly to the destination page.

#### How to create a tracking link specifically designed for Google Ads campaigns

Affiliates can modify the destination URL by replacing the ***traditional tracker*** with their ***affiliate ID***. This method ensures that users are directed straight to the desired page without a redirect through the affiliate system, while still accurately attributing the traffic to the affiliate (based on ***affiliate ID***)

{% hint style="success" %}
Example:

<mark style="background-color:red;"><https://yoursite.com/?btag=12345></mark>\
\
where\
\
12345=affiliateID
{% endhint %}

To further optimize the tracking, TAP can capture the **Google Click ID** - a unique identifier assigned to each click coming from a Google Ad, used for precise conversion tracking and campaign optimization. For that purpose, affiliates can include the Google Click ID parameter in the destination URL along with their affiliate ID.

{% hint style="success" %}
Example:\ <mark style="background-color:red;"><https://yoursite.com/?btag=12345\\_abcdefg></mark>\
\
where \
\
12345=affiliateID\
abcdefg=googleclickID<br>
{% endhint %}

{% hint style="warning" %}
There is no need to create Destination Link or/and build a tracking link in the TAP backoffice.\
Affiliates can use the URL of the casino/sportbook landing page and add the dynamic parameter/s to it.\
\
**Check the link structure of your setup** in order to verify under what value the tracker parameter is passed&#x20;
{% endhint %}

#### How to track **Google Click ID** in Reporting/BI

Google Click ID parameter that is passed in the tracking link can be analyzed by looking at the "AFP1" dimension in [Reporting/BI](/reporting/reporting-interfaces-bi.md)<br>

## Build a tracking link for an affiliate

\
To generate a tracking for the affiliate:

1. Go to "Destination Links"
2. Choose a landing page and click on *"Build Link"*

<figure><img src="/files/ZRPz1rF0kPdsmKGOftfu" alt=""><figcaption></figcaption></figure>

3. A modal will open where you can:

* Choose the affiliate for which you want to build a link -> Each affiliate has *unique tracking link*
* *Optional***: Customize the tracking link** by choosing the deal to which traffic from this link should be assigned, adding dynamic parameters to the link, defining custom link ending etc.

4. Click copy button and share link with your affiliate.

<figure><img src="/files/a7cDAUkRbC9uFNpGc6i2" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
Affiliates won't have access to their tracking links unless they have a Deal defined.\
Go to [Managing Deals](/affiliate-platform/managing-deals.md) to find more about setting up affiliate deals.
{% endhint %}

Affiliates can navigate to 'Links' page in their account to take their tracking links.

<figure><img src="/files/cWYJKVSpv9PDdeJePIRF" alt=""><figcaption></figcaption></figure>

## QR codes for tracking links

QR codes provide a quick and easy way to share tracking links. When users scan the QR code, they are directed to the associated tracking link, enabling seamless redirection while retaining all tracking parameters. QR codes are especially useful for offline promotions or printed materials, as it allows to track user engagement and conversions effectively, just as with standard tracking links.

To get QR codes for tracking links, the affiliate should:

1. Go to "*Links*"
2. Choose the destination link they want to generate a QR code for and click on the QR code icon

<figure><img src="/files/dfvlkzt86VY3JTNuEIQG" alt=""><figcaption></figcaption></figure>

3. A modal will open displaying the QR code, which you can copy or download.<br>

   <figure><img src="/files/WBCHfRcuWsr0VaaHIrVl" alt=""><figcaption></figcaption></figure>

## Link lookup

\
Link Lookup is a tool that allows you to search and manage all generated tracking links by providing a comprehensive view of all links and their associated data.\
You can easily navigate through the links and identify the associated affiliate and landing page.

#### **How to use Link lookup:**

1\. Navigate to *"Link lookup"* screen \
2\. Use the filters to:

* Verify the details of an individual tracking link by entering it in the Search bar
* Find all tracking links associated with a specific affiliate
* Sort links by creation date

<figure><img src="/files/1c4x9UJBBkOKn8fS0Jem" alt=""><figcaption></figcaption></figure>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.theaffiliateplatform.com/affiliate-platform/destination-links.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.