▪️Managing Deals
How to Create Affiliate Deals
Affiliate deals can be very flexible and they can get very complex based on the criteria and qualification rules.
To create a deal:
Enter the affiliate user profile
Click on “Deals” tab –> Deals
Click +Create
Choose a name for the deal group, and the type. You can select several types and combinations of deal types:
CPA
CPA+ Revshare (by Net Deposit or Net P&L)
CPL
CPL+CPA
CPL+ Revshare (by Net Deposit or Net P&L)
Revshare only (by Net Deposit or Net P&L)
5. Choose the Country and Brand for your deal.
If there are any campaigns set in the Affiliate platform such as Christmas campaign, Valentine’s Day campaign, or other campaigns which include creative materials, landing pages, specific deals, you can then set them up under the campaign and have this deal to become specific to the campaign of your selection.
For example, Christmas campaign will have a 200 CPA deal whilst any other landing page and resources will be 150 CPA. When a user comes from the specific Christmas resources (Emails, Landing Page etc) he will be registered under the 200CPA deal.
If you choose to, a deal can be active only between certain dates, and become inactive when the date is passed.
Users coming related to such inactive deals (for example a specific campaign which does not have another deal in place) will directly move to the DEFAULT deal set for the affiliate.
Set Qualification Rules
For CPA and CPL deals you can set rules that will define the minimum requirements for the CPA/CPL to “kick in” and for the user to be qualified.
Net Deposit Qualified:
Baseline set by Net deposit accumulated (Net Deposit = Total Deposit-Total Withdrawals).
For example: When this baseline is set to €20, and a user deposits €10 he will not be qualified until he reaches €20 net deposit. With another €10 he will reach it, unless he made a withdrawal which in this case he will not be qualified until his net deposit will be above the baseline set for the deal.
Total Deposit Qualifier:
Baseline set by the Total Deposit amount accumulated.
For example: When a baseline is set to €20, and a user deposits €10 he will not be qualified until he reaches €20. With another €10 he will reach it regardless if he made a withdrawal or not.
FTD Qualifier:
Baseline set by the First Deposit amount of the user, not accumulated.
For example: When a baseline is set to €20, and a user makes his first deposit of €10 he will not be qualified ever, regardless if he makes another deposit which together with the first one covers the baseline of €20.
Volume Qualifier:
The amount of minimum playthrough (wagering) done by the user in order to qualify for the CPA.
Activity Count Qualifier:
The count of bets made by the user. You can set a total count of bets needed from the user before he will be qualified.
Please note that activity count qualifier is integration-dependent, consult with your account manager before using this qualifier.
For example: A user that will deposit €100 and will cover a baseline of €20, will not be qualified until he meets the bet count requirements, this way he cannot make a deposit and immediately after cash it out, for the affiliate to receive the CPA. Recommended – Set this qualifier for at least 1 activity.
Qualify the Revshare on CPA:
This option gives you the possibility of starting the Revshare component in a Hybrid deal only once the conditions are met, there are 2 options for conditions:
(Based on Net Deposit) - Revshare is activated when NET deposits amount covers the CPA Fee component that was paid or in potential to be paid after qualification. Revshare component will be activated only when NetDeposit amount will be higher than the CPA Fee component.
For example: n a Hybrid deal of €100 CPA+30%, the Revshare will start growing only when the user deposited more than €100. If a user deposited €50 the commission will be €100, and when the user deposits €100 the commission will be €130.
(Based on NetPnL) - Revshare is activated when NetPnL amount is higher than CPA component or NetPnL is negative (player is winning). When player is loosing, more than CPA fee amount, the revshre component will be calculated on the difference between NetPnL to CPA Fee.
For example: n a Hybrid deal of €100 CPA + 30%, the Revshare will be activated only when the user losses more than €100 or when user is winning.
Case 1: User deposit €200 - Fee is €100 (only cpa)
Case 2: User deposit €200 and lost 50 - Fee is €100 (still only cpa)
Case 3: User deposit €200 and lost 150 - Fee is €100+€15 (revshare component is activated on the difference between NetPnl to CPA fee: 150-100=50 >> 30% of 50 = 15)
Case 4: User deposit €200 and winning 100 - Fee is €100 - €30 = €70
(Based on Revshare commission) - Revshare is activated when the potential Revshare Fee amount is higher than CPA component or Revshare is negative (player is winning). When a player is losing and generating Revshare more than CPA fee amount, the revshare component will be calculated on the difference between Revshare to CPA Fee.
For example: In a Hybrid deal of €100 CPA + 50%, the Revshare will be activated only when the user generates Revshare fee more than €100 (loses more than €200 on a 50% Revshare deal) or when the user is winning and generating negative Revshare fee
Case 1: User deposit €200 - Fee is €100 (only cpa)
Case 2: User deposit €200 and lost €150 - Fee is €100 (still only cpa), potential revshare fee is still only €75 (50% of €150) and still do not cover the CPA costs
Case 3: User deposit €400 and lost €300 - Fee is €150 = (€100 (cpa) + €50 Revshare) (Revshare component is activated on the difference between RS to CPA fee: 50% of €300 = €150 (potential RS > €100 reaching point) €50 = €150 - €100 (difference between RS and CPA) Case 4: User deposit €200 and winning €150 - Fee is €25 = (€100 - €75)
Enabling tiers for CPA deals
For CPA based deals, you can set tiers that will define the minimum and maximum CPA fee that will be awarded to the affiliate. Tiers are calculated based on the total number of CPA qualified registrations per affiliate for the current calendar month
0-200 the affiliate gets 50 CPA
200-500 the affiliate gets 60 CPA
500-1000 the affiliate gets 70 CPA
1000+ the affiliate get 80 CPA
Drill down the Deals (Sub Deals)
Each deal can have sub-deals based on the same criteria of the parent deal with just 1 or more parameters which can be different.
A deal can have 200 CPA for all brands together (set as “any“), but for brand X a sub deal will incur a 250 CPA.
To create a sub-deal click on the “+“ sign on a deal as shown below;
Change the parameters of your deal and click “Save”.
Your sub-deal will be created under the parent deal with the new conditions set. See below example of a deal structure:
For example:
In the above screenshot you can notice;
Deal 1180 is a parent deal of 200 CPA for any country & any brand
Deal 1421 is a sub-deal, where only brand “Slot Casino” and “RD” have 250 CPA
Deal 1181 is a parent deal of 100 CPA for a Christmas promotion for any brand & any country
Deal 1549 is a sub-deal, where only brand “Slot Casino”, “RD” and “Mad” From Australia, Germany and United Arab Emirates and Coming from Source ID Christmas Have 150 CPA
Deal 1552 is also a sub-deal of parent 1181 where the same 3 brands as in 1549 are included but the countries are different and they get a lower CPA France and Italy has 75 CPA
Deal 1553 is a sub-deal of sub-deal where the 3 brands and users from France and Italy coming from Christmas promotion AND campaign is Christmas_Free Have 300 CPA
In case of multiple brands under the same Smartico instance, when creating a deal for a specific brand exclusively, that affiliate will only see destination links created for that specific brand.
Deleting Deals & Deal History
Smartico saves all deal versions in chronological order, and you will be able to see the total count of users that signed up and made FTD’s from a specific deal version even if not active anymore.
To delete a deal, you need to make sure the deal is not the default deal.
When you want to delete the default deal (or if you have only 1 deal set), you will have to create a new deal, just so you can make it a default and then delete the one you want.
Click on “Show Inactive deals” at the top right of the deals interface to view the version history of the deals.
Click on the “Eye” symbol to view the deal structure and the qualification requirements.
Revenue Share Deals
The revenue share deal is mechanism by which our platform and affiliates establish a shared revenue model, wherein affiliates receive a predetermined percentage of the generated revenue from their referred players. This transparent and mutually beneficial arrangement ensures that both our platform and affiliates can effectively capitalize on the fruits of their collaborative efforts, promoting sustained growth and financial success.
Revenue Share, Net Deposit
The percentage of revenue share is calculated based on the players' accumulated net deposit amount by deducting expenses.
(Total Deposit Amount) - (Total Withdrawal Amount) - (Adjustment) - (Chargeback)
Revenue Share, Net PnL
The percentage of revenue share is calculated based on the total amount of bets and winning bet amounts that are played by the player by deducting the bonus amount given by the operator and including other expenses.
(Total Bet Amount) - (Total Win Amount) - (Bonuses) - (Deductions)
Enabling Tiers to the Rev.Share
For Net Deposit and Net PnL based revenue share deals, you can set one of the two different types of tiers that will define the minimum and maximum percentage for the user to be qualified.
Reached Amounts: The affiliate earns a commission percentage based on the sum of NetPnL amount generated in the current calendar month for players within the same deal-group. The affiliate is remunerated through a "Rev-Share Tier Fact" Adjustment which represents the daily difference between the commission amount generated by the base rev-share percentage and the target percentage.
For Example: Throughout the current calendrical month, the revenue share is calculated using the cumulative (sum) NetPnL amount generated. If the affiliate surpasses the specified threshold for level X in total NetPnL, the excess amount is granted to the affiliate as a "Rev-Share Tier Fact", representing the difference between the base percentage and the level percentage.
0 - 5000 the affiliate earns %25 Revenue Share
5000 - 10.000 the affiliate earns %30 Revenue Share
10.000 - 20.000 the affiliate earns %35 Revenue Share
20.000 + the affiliate earns %40 Revenue Share
Reached FTDs: The affiliate earns the commission percentage based on the number of the first-time depositor during current calendrical month. The revenue share percentage is determined by the total number of new players who had FTD during the same calendar month. This applies to players within the same deal-group, irrespective of versions, who have made their first-time deposits within the current calendrical month.
Upon reaching any tier, the newly acquired revenue share percentage becomes permanently associated with the player and previously generated commission on a lower tier is not recalculated.
For example: Throughout the time frame - calendrical month, the revenue share is calculated based on the first-time depositors regardless the rev-share deal type ''Net Deposit'' or ''Net PnL''.
In case the affiliate reaches the amount of FTDs this month, the revenue share percentage will change as in the table below:
0 - 10 FTDs the affiliate earns %25 Revenue Share
10 - 20 FTDs the affiliate earns %30 Revenue Share
20 - 30 FTDs the affiliate earns %35 Revenue Share
30+ FTDs the affiliate earns %40 Revenue Share
FTDs+Recalculation: The affiliate earns the commission percentage based on the number of the first-time depositor during current calendrical month. The revenue share percentage is determined by the total number of new players who had FTD during the same calendar month. This applies to players within the same deal-group, irrespective of versions, who have made their first-time deposits within the current calendrical month.
Upon reaching any tier, the newly acquired revenue share percentage becomes permanently associated with the player and previously generated commission is recalculated to the newly acquired revenue share percentage.
How to set up a default affiliate deal
TAP gives the possibility to createa a default deal that will be copied to newly approved affiliates automatically upon approval. Creating a default deal in the Default Affiliate won’t deprive you from the possibility to update manually the deal/s in the affiliate profile. To create Default affiliate deal:
Go to settings and set "Copy default deal on affiliate approve" to "YES"
Enter the DEFAULT_AFFILIATE profile
Follow the steps in 'How to Create Affiliate Deals' section.
Modifying existing deals
To make changes to existing deals, follow these steps:
Click on "Deals" tab -> Deals
Choose the deal you want to modify from the list of active deals and click the 'change' icon
Edit Deal Details: Modify the deal's qualification rules, commission or associated parameters
Save Changes: Click the "save" button to confirm and implement the modifications
What Happens Next?
After saving the changes, the following actions occur:
New Version Creation: A new version of the deal is created.
Old Version Deactivation: The original deal version is deactivated and saved in version history (under "Show Inactive Deals")
Players Association: Players linked to the original version remain associated with it.
New Players Registrations: The new version only accepts newly registered players.
Change for existing users in the current deal group from tomorrow
When modifying an existing RevShare deal or Hybrid deal (with RevShare component), you have two options:
Apply changes only to newly registered players going forward:
Move existing players to the new version of the RevShare deal from tomorrow using the toggle “Change for existing users in the current deal group from tomorrow”
When modifying a Hybrid deal, existing players can be moved with the toggle only to the new version of the RevShare component of the deal and not to the new version of the CPA component of the deal.
When enabled, the new RevShare percentage will apply to all existing players from tomorrow. Past activities won’t be dynamically recalculated. In case retroactive financial activity is reported, RevShare commission will be calculated based on the deal version that was valid for this player at the time.
Example: On 01/01 user is registered on a 20% RevShare deal. On 02/01 user lost 100 EUR (RevShare commission is 20 EUR) On 05/01 user is moved with the Change for existing users in the current deal group from tomorrow toggle to a new version of the RevShare deal (50%) On 06/01 user lost 200 EUR → RevShare commission generated on 06/01 is 100 EUR. Total RevShare commission will be 20 EUR (20% RS) + 100 EUR (50% RS) = 120 EUR
Any modificitaion to existing deals, including sub-affiliate deals, is restricted to once per day. The change will be valid from 00:00:00 UTC on the next day.
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