▪️Player Referral Program

Player Referral Program is a paid service that should be requested separately. Contact the CSM team for full guidance on how to activate and use this feature.

Overview

The Refer-a-Friend (RAF) feature allows you to run a Player Referral Program where players to invite their friends to join your site. When the referred player meets certain requirements (e.g. makes a registration / deposit / wager a pre-defined amount, etc.), the referrer or/and the referred player can receive a reward.

1. Upon player registration, a personalised tracking URL (referral link) will be generated for the player

2. The player sends the referral URL to a friend (social, messenger, e-mail, etc.)

3. Friend registers on your site via the referral link

4. Upon referral conversion (based on pre-set conversion rules), TAP notifies Smartico CRM, where automation rule/campaign is executed and any configured reward is credited (cash, free spins, loyalty points) to the referring player (referrer) and/or the new player (referral).

Configuration of conversion rules for referrals

A dedicated RAF affiliate will be created in your TAP backoffice. All referrals brought by players will be assigned to this affiliate and will be converted as per qualification rules pre-defined by you. TAP will notify Smartico CRM upon referral conversion. You can set qualification rules for referred players in the dedicated RAF affiliate account. To do this, a CPL or a CPA deal must be created for said affiliate. Possible qualification rules for referrals are (separately or combined): - Referrals make a registration on your site - Minimum FTD/Deposit made by referral - Minimum wagering amount generated by referral

Example: Player John123 refers player David000. David000 must make 100 EUR FTD and wager at least 50 EUR on your site to become a converted referral and trigger the Refer-a-Friend flow on Smartico for John123

Get referral link

Contact your TAP CSM to request access to the TAP API documentation

1. Upon player registration, a personalised tracking URL (referral link) will be created by TAP. The referral link can be retrieved by operator via API or from Smartico CRM (link will be populated in property in the user profile)

2. Operator can expose the referral URL in the player profile, gamification widget, sent via communication channel, etc. Consult with your Smartico CSM for more details.

3. The player sends the referral URL to a friend (social, messenger, e-mail, etc.)

Refer-a-Friend flow

1. Upon referral conversion, TAP sends the event to Smartico CRM, where automation rule/campaign is executed and any configured reward is credited (cash, free spins, loyalty points) to the referring player (referrer) and/or the new player (referral). Consult with your Smartico CSM for more details.