▪️Custom Tags
Custom tags are labels that allow you to efficiently define and filter your affiliates, links, or media assets by tagging them based on criterias that are most relevant to your operation. For instance, you might want to group affiliates by traffic source, or classify media assets by banner size, or tag links based on language.
How to create custom tags:
Navigate to “Custom tags” screen and click on “Create”
Choose entity type - Affiliate, Media or Links
Type the “Tag name” - custom and defined entirely by you E.g. “Traffic Source”, "Language", "Size"
Use the toggle "Required" in case you want to make the tag selection mandatory upon creating/saving changes in affiliate account, media or link (optional)
Type BI dimension ID (follow the order of numbers of allowed deminsion specified in the brackets)
Save
New tab called Options, will appear on the screen after saving the Custom Tag
Navigate to Options tab and click “Create”
Type the option
Save
Example: You have created Custom tag Traffic Source, and you want to have the following tagging options: PPC, SEO, Facebook etc. Each one should be created as a separate Option
Usage of Custom Tags
Affiliate
In the affiliate user profile, you will see the affiliate tags and can choose from the options created.
Media Assets/Links
You can tag your media assets or destination links in the edit screen, as shown in the example below
Media Report and Segmentation
Custom tags can be used to efficiently filter, segment and analyze data related to affiliates, media assets and links See example usage below.
In Media Report you can use Custom Tag dimensions for filtering/grouping Example: You want to filter only results related to affiliates tagged with Product: Facebook
Marketing: You can use custom tags to segment your audience for an event driven journey/scheduled campaign
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