# Campaigns
Campaigns are used to track and optimize affiliate marketing efforts. They help measure performance, attribute conversions, and manage commission structures based on traffic sources.
### **How to create campaigns for the affiliate?**
1. Go to *'Affiliate profile'* and access *'Campaigns'* bar
2. Click *'Create'*
2. Save the campaign\
### Manage deals for specific campaigns
Deals can be set based on different criterias (Countries, Brands, Campaigns, Product).
**How Campaign-Based Deals Work**
* A campaign can be assigned to an affiliate deal, ensuring that commissions are calculated specifically for that campaign.
* Deals can be set to apply only when traffic comes from a particular **campaign.**
* Affiliates may have different payouts depending on the campaign they are promoting, allowing for flexible and targeted compensation.
{% hint style="success" %}
**Example:**\
A deal set for *Campaign Halloween* will reward the affiliate with 200 CPA for each player from Campaign Halloween that makes an FTD of 100 EUR
{% endhint %}
### Build tracking links for a specific campaign
By using campaign-specific tracking links, affiliates can ensure their promotions are accurately recorded, and performance can be analyzed at a campaign level.\
\
Go to *Destination links* > *Build link* to generate a link for a specific campaign.
