> For the complete documentation index, see [llms.txt](https://help.theaffiliateplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.theaffiliateplatform.com/affiliate-platform/managing-deals/campaigns.md).

# Campaigns

Campaigns are used to track and optimize affiliate marketing efforts. They help measure performance, attribute conversions, and manage commission structures based on traffic sources.

###  **How to create campaigns for the affiliate?**

1. Go to *'Affiliate profile'* and access *'Campaigns'* bar
2. Click *'Create'* 

<figure><img src="/files/dcJp1MjenCVdm1dDNY5d" alt=""><figcaption></figcaption></figure>

2. Save the campaign\ <br>

   <figure><img src="/files/BytyKLBag8olwheDGqyA" alt=""><figcaption></figcaption></figure>

### Manage deals for specific campaigns

Deals can be set based on different criterias (Countries, Brands, Campaigns, Product).<br>

**How Campaign-Based Deals Work**

* A campaign can be assigned to an affiliate deal, ensuring that commissions are calculated specifically for that campaign.
* Deals can be set to apply only when traffic comes from a particular **campaign.**
* Affiliates may have different payouts depending on the campaign they are promoting, allowing for flexible and targeted compensation.

{% hint style="success" %}
**Example:**\
A deal set for *Campaign Halloween* will reward the affiliate with 200 CPA for each player from Campaign Halloween that makes an FTD of 100 EUR
{% endhint %}

<figure><img src="/files/FO4aUknN4YVqgIzI8f83" alt=""><figcaption></figcaption></figure>

### Build tracking links for a specific campaign

By using campaign-specific tracking links, affiliates can ensure their promotions are accurately recorded, and performance can be analyzed at a campaign level.\
\
Go to *Destination links*  > *Build link* to generate a link for a specific campaign.<br>

<figure><img src="/files/FyAWRh4UKTSOqaQ35MpP" alt=""><figcaption></figcaption></figure>


---

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