▪️Promo codes
Promo codes are used by affiliates across various marketing channels to attract new players to the casino/sport betting site, offering them exclusive promotions such as bonuses, free spins or other rewards. Promo codes can help affiliates track player acquisition and the effectiveness of different marketing campaigns. Providing unique and attractive promo codes helps affiliates build trust and engagement with their audience.
How do Promo codes work:
Affiliates can use their unique promo codes to bring traffic to the casino/betting site. Once a player registers using an affiliate’s promo code, the casino/sport betting platform should collect the promo codes submitted by players and send the promocode to TAP when reporting the player's registration.
Check with your Account Manager for more information on how promocode must be reported to TAP by your platform. Promocode is considered the primary attribution factor over the tracker.
How to create Promo codes for affiliates?
Go to “Promo codes”
Click “Create”
Type the Promo code value (unique per affiliate)
Choose the Affiliate with whom the Promo code will be associated
Choose the deal to which players that used this Promo code will be attributed (optional). If deal is not selected, players using this Promo code will be attributed to Home deal of the affiliate
Select “Status”: Active in order to activate the Promo code
Choose the Activity period (optional). Promocode can have only Start date, only End date, both Start+End date or none activity dates.
Promocodes become Inactive when End date is reached OR when stats is changed manually by operator. If promocode’s status is Inactive, it is considered invalid as an attribution factor, even if reported to TheAffiliatePlatform upon registration fact.
Write Notes to affiliate to indicate important information about the Promo code. Add Internal Notes (optional)
Click on "Save"
How can affiliates take their Promo codes?
Affiliates will be able to see all their Promocodes in their account. They can copy their promocodes and use them for bringing new players to the casino/sport betting site.
Promo code analysis
1. 'utm_medium (value: 'promocode_engine') dimension will display results linked to traffic that came from promo codes. This helps identify the effectivenes of promo code in driving player engagement in comparisson to different channels.
2. 'utm_campaign' dimension will display data tied to specific promo codes. This helps identify which promo codes were most effective in driving player engagement.
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