# Promo codes

Promo codes are used by affiliates across various marketing channels to attract new players to the casino/sport betting site, offering them exclusive promotions such as bonuses, free spins or other rewards. \
All promo codes are created and controlled by the operator. Affiliates cannot create or edit promo codes. They can only distribute the promo codes assiggned to them.\
Providing unique and attractive promo codes helps affiliates build trust and engagement with their audience.

## How do Promo codes work:

Affiliates can use their unique promo codes to bring traffic to the casino/betting site. \
Once a player registers using an affiliate’s promo code, the casino/sport betting platform should *collect the promo codes* submitted by players and send the promocode to TAP when reporting the player's registration.

{% hint style="success" %}
Check with your Account Manager for more information on *how promocode must be reported to TAP* by your platform.\
Promocode is considered the **primary attribution factor** over the tracker. 
{% endhint %}

## How to create Promo codes for affiliates?

1. Go to “**Promo codes**”
2. Click “Create”
3. Type the *Promo code value* (unique per affiliate)
4. Choose the *Affiliate* with whom the Promo code will be associated 
5. Choose the *deal* to which players that used this Promo code will be attributed (optional). If deal is not selected, players using this Promo code will be attributed to Home deal of the affiliate
6. Select “*Status*”: Active in order to activate the Promo code
7. Choose the *Activity period* (optional). Promocode can have only Start date, only End date, both Start+End date or none activity dates. 

{% hint style="warning" %}
Promocodes become ***Inactive*** when *End date* is reached OR when stats is *changed manually* by operator.\
\
If promocode’s status is ***Inactive***, it is considered *invalid as an attribution factor*, even if reported to TheAffiliatePlatform upon registration fact.
{% endhint %}

8. Write *Notes to affiliate* to indicate important information about the Promo code.\
   Add *Internal Notes* (optional)
9. Click on "**Save"**

<figure><img src="/files/sJV94LIGVz9KvB4HMYYH" alt=""><figcaption></figcaption></figure>

## How can affiliates take their Promo codes?

\
Affiliates will be able to see all their Promocodes in their account.\
They can copy their promocodes and use them for bringing new players to the casino/sport betting site.

<figure><img src="/files/Bf6hq34xL0Q6mQMJLiCn" alt=""><figcaption></figcaption></figure>

## Promo code analysis

1\. '**utm\_medium (value: 'promocode\_engine')**  dimension will display results linked to traffic that came from promo codes.\
This helps identify the effectivenes of promo code in driving player engagement in comparisson to different channels.

2\. **'utm\_campaign'** dimension will display data tied to specific promo codes.\
This helps identify which promo codes were most effective in driving player engagement.

<figure><img src="/files/ONt2RupYPdilY9qc0rxq" alt=""><figcaption></figcaption></figure>


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