▪️KPIs per period (tables)

The KPIs per period (tables) report provides daily and monthly overview of your KPIs, as well as acquision funnels.

Month-to-Date (MTD)

Use the MTD table to identify month-to-month tendencies in main KPIs

The MTD table consists of set of KPIs, which are being compared month-over-month for the period of between the beginning of the month till yersterday's day.

How to read it: For example, on 15th of February, the comparison will be made between the period of 01/02-15/02 and the period of 01/01-15/01. In the example below:

• There are 107,855 new registrations for the period of 01/02-15/02, which is 15% more than the period 01/01-15/01

Daily Data

Use the daily view to identify spikes, dips, or anomalies in affiliates' performance.

The Daily Data table consists of breakdown of affiliate performance day by day for the filtered time period.

Key Metrics:

• Deposit Count - Count of deposits

• Deposits Amount (non-FTD) - Amount of deposits that are not FTDs

• Deposits Amount (FTD) - Amount of FTDs

• Withdrawal Count - Count of withdrawals

• Withdrawal Amount - Amount of withdrawals

• Active Players - Count of players that had either a Bet or a Deposit during the relevant period.

• Volume (Bet Amount)

• PnL (GGR) - GGR, as reported to TAP as final value

• Bonus Amount

• Net PnL (NGR) - NGR, as calculated by TAP based on PnL(GGR) - Bonus - Deductions

• Chargebacks - If reported by platform

• Deductions - If reported by platform

• CPA Fees - Total CPA commission calculated for affiliates

• CPL Fees - Total CPL commission calculated for affiliates

• Rev Share Fees - Total RevShare commission calculated for affiliates

• Sub Affiliate Fees - Total commission from Sub-Affiliates calculated for Parent affiliates

• Total Commission - Sum of CPA Fees + CPL Fees + Rev Share Fees + Sub Affiliate Fees

Hint:

• Use the 'Event date' filter to sepcify a time frame for which results will be shown.

• Use 'Date Zoom' filter to control the granularity of the report (how results are grouped by time)

Monthly Data

Use the monthly view for high-level performance reviews.

The Monthly Data table consists of breakdown of affiliate performance month per month for the filtered time period.

Key Metrics: Same as Daily Data table

Daily Acquisition Funnel

Use the Daily Acquisition Funnel to identify periods with low/high conversions and spot trends amongst players.

This table provides daily breakdown of player conversions.

Key Metrics:

• Visits (Unique) - Count of unique visits, generated via affiliates' tracking links

• Registrations - Number of visitors who registered.

• FTDs - Number of registered players who made their first deposit.

• Conversion Rates:

  • Visits to Registrations - Percentage (%) of unique visitors who registered (Count of Registrations divided by Count of Count of unique visits, in %)

  • Registrations to FTDs - Percentage (%) of registered players who made an FTD (Count of FTDs divided by Count of Registrations, in %)

Use the Monthly Acquisition Funnel to identify months with low/high conversions and spot trends

This table provides monthly breakdown of player conversions. Key Metrics: Same as Daily Acquisition Funnel

Important Clarifications

• Active Players – Represents count of players that had either a Bet or a Deposit during the relevant period.

• NaN / Ø – Indicates no data is available for the period or metric filtered.

• Use the Date Zoom to adjust the view to Daily, Weekly, Quarterly or Yearly granularity. Once set, this filter is applied to all tables on the page, except the MTD table.

  The MTD (Month-to-Date) table has a predefined time frame and always shows month-over-month comparison.

• Use Event date filter to sepcify a time frame for which results will be displayed. Once set, this filter is applied to all tables on the page, except the MTD table. The MTD (Month-to-Date) table has a predefined time frame and always shows month-over-month comparison.