# KPIs per Affiliate

## Data per Affiliate

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**What it is:**\
This table displays performance metrics per affiliate within the selected date range.

{% hint style="success" %}
**Total ROI** represents Net PnL / Total Commission
{% endhint %}

<figure><img src="https://2789002490-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkbip9hFgRFwIv4mXJPnz%2Fuploads%2FFRM6WR0ZpZjLlOfIQ9dK%2Fimage.png?alt=media&#x26;token=914bde61-e6d9-4125-8729-4af00de57f2e" alt=""><figcaption></figcaption></figure>

## Affiliate Quality Scatter (only for the Affiliates with at least 100 Active Players)

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**What it is:**\
This visual chart helps you easily assess affiliates' ROI.

{% hint style="success" %}
**Active Players** are players that had either a Bet or a Deposit during the relevant period.
{% endhint %}

**How to read it:**

* Each Marker/dot stands for an affiliate (hover over the Marker for more details)
* The chart has two axes:
  * **Axis X** represents **ROI** (Net PnL/Total Commission)
  * **Axis Y** represents **Average User NGR** (Average NGR per player)<br>

**Example Insight**

* The more the marker is located to the right - the better the affiliate's ROI is.
* &#x20;The higher the marker - the better the Player Value.

<figure><img src="https://2789002490-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkbip9hFgRFwIv4mXJPnz%2Fuploads%2Fd0uwAlphfHz6BIOHO6zQ%2Fimage.png?alt=media&#x26;token=f46788ad-b220-434a-9f90-eb81dbd4ba85" alt=""><figcaption></figcaption></figure>