▪️KPIs per Affiliate

The KPIs per Affiliate view provides a performance breakdown for each affiliate, combining acquisition data, player activity, revenue, commissions, and ROI in one place.

The below Dashboard is accompanied by its' personal AI Analyst. Hitting the "AI Analysis" button on the dashboard tab will explore the charts and the tables, outline the positive and the negative points, and suggests the ways to optimize your affiliate program based on the actual data.

Data per Affiliate

What it is: This table displays performance metrics per affiliate within the selected date range.

Total ROI represents Net PnL / Total Commission

Affiliate Quality Scatter (only for the Affiliates with at least 100 Active Players)

What it is: This visual chart helps you easily assess affiliates' ROI.

Active Players are players that had either a Bet or a Deposit during the relevant period.

How to read it:

• Each Marker/dot stands for an affiliate (hover over the Marker for more details)

• The chart has two axes:

  • Axis X represents ROI (Net PnL/Total Commission)

  • Axis Y represents Average User NGR (Average NGR per player)

Example Insight

• The more the marker is located to the right - the better the affiliate's ROI is.

• The higher the marker - the better the Player Value.