▪️KPIs per Affiliate

The KPIs per Affiliate view provides a performance breakdown for each affiliate, combining acquisition data, player activity, revenue, commissions, and ROI in one place.

Data per Affiliate

This table displays performance metrics per affiliate within the selected date range.

Note:

• Total ROI represents Net PnL / Total Commission

Affiliate Quality Scatter (only for the Affiliates with at least 100 Active Players)

This visual chart helps you easily assess affiliates' ROI.

How to read it:

• Each Marker/dot stands for an affiliate (hover over the Marker for more details)

• The chart has two axes:

  • Axis X represents ROI (Net PnL/Total Commission)

  • Axis Y represents Average User NGR (Average NGR per player)

Example Insight

• The more the marker is located to the right - the better the affiliate's ROI is.

• The higher the marker - the better the Player Value.