> For the complete documentation index, see [llms.txt](https://help.theaffiliateplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.theaffiliateplatform.com/reporting/kpis-per-affiliate.md).

# KPIs per Affiliate

The KPIs per Affiliate view provides a performance breakdown for each affiliate, combining acquisition data, player activity, revenue, commissions, and ROI in one place.

The below Dashboard is accompanied by its' **personal AI Analyst.** Hitting the "AI Analysis" button on the dashboard tab will explore the charts and the tables, outline the positive and the negative points, and suggests the ways to optimize your affiliate program based on the actual data.

<figure><img src="https://2789002490-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkbip9hFgRFwIv4mXJPnz%2Fuploads%2FNO7zcd6J2BAFF81eeeH7%2Fimage.png?alt=media&amp;token=6ebb141a-780f-46b8-a78d-04baed939579" alt=""><figcaption></figcaption></figure>

## Data per Affiliate

\
**What it is:**\
This table displays performance metrics per affiliate within the selected date range.

{% hint style="success" %}
**Total ROI** represents Net PnL / Total Commission
{% endhint %}

<figure><img src="https://2789002490-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkbip9hFgRFwIv4mXJPnz%2Fuploads%2FFRM6WR0ZpZjLlOfIQ9dK%2Fimage.png?alt=media&amp;token=914bde61-e6d9-4125-8729-4af00de57f2e" alt=""><figcaption></figcaption></figure>

## Affiliate Quality Scatter (only for the Affiliates with at least 100 Active Players)

\
**What it is:**\
This visual chart helps you easily assess affiliates' ROI.

{% hint style="success" %}
**Active Players** are players that had either a Bet or a Deposit during the relevant period.
{% endhint %}

**How to read it:**

* Each Marker/dot stands for an affiliate (hover over the Marker for more details)
* The chart has two axes:
  * **Axis X** represents **ROI** (Net PnL/Total Commission)
  * **Axis Y** represents **Average User NGR** (Average NGR per player)<br>

**Example Insight**

* The more the marker is located to the right - the better the affiliate's ROI is.
* &#x20;The higher the marker - the better the Player Value.

<figure><img src="https://2789002490-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkbip9hFgRFwIv4mXJPnz%2Fuploads%2Fd0uwAlphfHz6BIOHO6zQ%2Fimage.png?alt=media&amp;token=f46788ad-b220-434a-9f90-eb81dbd4ba85" alt=""><figcaption></figcaption></figure>


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