> For the complete documentation index, see [llms.txt](https://help.theaffiliateplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.theaffiliateplatform.com/reporting/kpis-per-affiliate.md).

# KPIs per Affiliate

The below Dashboard is accompanied by its' **personal AI Analyst.** Hitting the "AI Analysis" button on the dashboard tab will explore the charts and the tables, outline the positive and the negative points, and suggests the ways to optimize your affiliate program based on the actual data.

<figure><img src="/files/Q0VXosjHWIr9EKVL8HUv" alt=""><figcaption></figcaption></figure>

## Data per Affiliate

\
**What it is:**\
This table displays performance metrics per affiliate within the selected date range.

{% hint style="success" %}
**Total ROI** represents Net PnL / Total Commission
{% endhint %}

<figure><img src="/files/Mvd2O80d80vAeHLIeUWB" alt=""><figcaption></figcaption></figure>

## Affiliate Quality Scatter (only for the Affiliates with at least 100 Active Players)

\
**What it is:**\
This visual chart helps you easily assess affiliates' ROI.

{% hint style="success" %}
**Active Players** are players that had either a Bet or a Deposit during the relevant period.
{% endhint %}

**How to read it:**

* Each Marker/dot stands for an affiliate (hover over the Marker for more details)
* The chart has two axes:
  * **Axis X** represents **ROI** (Net PnL/Total Commission)
  * **Axis Y** represents **Average User NGR** (Average NGR per player)<br>

**Example Insight**

* The more the marker is located to the right - the better the affiliate's ROI is.
* &#x20;The higher the marker - the better the Player Value.

<figure><img src="/files/OrqQa7ApS78vc0MdbXxP" alt=""><figcaption></figcaption></figure>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.theaffiliateplatform.com/reporting/kpis-per-affiliate.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.