▪️General Stats

The General Stats view provides a high-level overview of your affiliate ecosystem. It helps you understand how affiliates are distributed by deal types, acquisition and commission contribution.

The below Dashboard is accompanied by its' personal AI Analyst. Hitting the "AI Analysis" button on the dashboard tab will explore the charts and the tables, outline the positive and the negative points, and suggests the ways to optimize your affiliate program based on the actual data.

Deals Distribution

This section gives an insight of the distribution of your affiliates by commission model.

Affiliates Database By Deal Commission Type

Affiliates that have no existing deal are not present in this chart. The category "Other (None)" represents affiliates with a None deal type. This deal type is used for traffic tracking and link generation only and does not include any commission structure.

What is it: This chart refers to your entire affiliate base and and how they are distributed across different deal types.

Why it matters: Provides a high-level overview of your commission strategy, allowing you to instantly see which deal models dominate your affiliate program

Filtered Affiliates By Deal Commission Type

Affiliates that have no existing deal are not present in this chart. The category "Other (None)" represents affiliates with a None deal type. This deal type is used for traffic tracking and link generation only and does not include any commission structure.

What it is: This chart isolates the affiliates with active playersduring the filtered time period, and their distribution between different deal types. Active players are defined as users who made at least one bet or one deposit during the filtered period.

Why it matters: It bridges the gap between deal types and actual performance. By highlighting which deals are generating real conversions, it allows you to identify your most productive commission models and spot underperforming or inactive setups.

Example insight: According to the chart, most affiliates with active players operate under deal type 'CPA + RevShare (Net P&L). This indicates that the hybrid model is currently the most effective driver of sustained player engagement within your affiliate program.

Affiliates Database By Deal Commission Type (incl no-deals)

What it is: This chart refers to your entire affiliate base and and how they are distributed across different commission plans, including inactive accounts (no active players during filtered period) and those without any deal.

Why it matters: It identifies affiliates who have no active deal, which is critical because affiliates without an assigned deal cannot access promotional links to target your brand.

Filtered Affiliates By Deal Commission Type (incl no-deals)

What it is: This chart refers to affiliates who had active players (defined as players with at least one bet or deposit) during the selected timeframe. It visualizes how these affiliates are distributed across various commission plans, explicitly highlighting those operating without a deal.

Why it matters: Serves as an early-warning system. It flags an alarming operational risk where affiliates are driving real traffic and revenue, but the system cannot calculate their commission due to a missing deal.

List of Filtered Affiliates By Deal Commission Type (incl no-deals)

What it is: A detailed, row-by-row breakdown of affiliates generated from the Filtered Affiliates By Deal Commission Type chart.

Why it matters: Provides granular, actionable data on active affiliates and their commission structures, while also flagging active partners without a deal structure.

Status Distribution

This section gives an insight of the distribution of your affiliates per acquisition status.

Affiliate Statuses:

• New Affiliate: First time bringing registrations (lifetime)

• Reactivated Affiliate: Bringing registrations during the current calendar month after not bringing registrations for at least 2 previous calendar months.

• No Acq 1-3 month affiliate: Not bringing registrations during the current calendar month and the last time they did bring registrations was 1 - 3 calendar months ago.

• No Acq 4-12 month affiliate: Not bringing registrations during the current calendar month and the last time they did bring registrations was 4 - 12 calendar months ago.

• No Acq 12+ month affiliate: Not bringing registrations during the current calendar month and the last time they did bring registrations was 12+ calendar months ago.

• Active Affiliate: Affiliate that brings registrations regularly

Affiliates Database by Current Status

What it is: This chart shows a split of your entire affiliate base by their current acquisition status.

Why it matters:

• Indicates lifecycle distribution

• Helps evaluating churn rate across your affiliate base

• Helps identifying high-impact status groups

Example insight: The majority of your affiliates have not brought acquisitions in more than 12 months, while only a small portion of your affiliates are Active. This means you can focus more on attarcting new affiliates.

Active Players by Affiliate Status

What is it: This chart shows how your active players are distributed across different affiliate statuses. Active players are players that had either a Bet or a Deposit during the relevant time period. Why it matters:

• Helps you identify which affiliates are driving the most engaged and valuable players.

• Supports data-driven decisions for optimizing affiliate management, rewards, or retention strategies.

Example Insight:

Most of your current active players are brought by active affiliates, but there’s a meaningful contribution from affiliates with no new acquistions for > 12 months. This highlights the value of maintaining relationships with your long-term affiliates as well.

RevShare Commission by Affiliate Status

What is it: This chart shows split of Rev Share fees calculated for the filtered period (Amount and %) between different affiliate groups. Why it matters: Identify high-value groups.

Top-Fee Affiliates with no Acquisition

What is it: This table shows you your top-performing affiliates per Rev Share with no newly registered players for the selected time period. Why it matters: Helps you identify which are the affiliates who are bringing significant revenue from old acquistions.