# General Stats ## Deals Distribution This section gives an insight of the distribution of your affiliates by commission model.
### Affiliates Database By Deal Commission Type \ **What is it:**\ \ This chart refers to all your affiliates and their distribution between different commission plans.

**Hint:** * Hover over a slice of the pie chart to see the count of affiliates and the % share of the overall total.
### Filtered Affiliates By Deal Commission Type **What it is:**\ \ The chart refers to all your affiliates with active players during the filtered period, and their distribution between different commission plans.
**Why it matters:**\ \ Helps identifying inactive and unattractive deal types.
**Example insight**:\ \ According to the chart, most affiliates with active players operate under Rev Share, Net P\&L based deals, this commission model appears to be the most effective strategy within your affiliate program.

## Status Distribution \ This section gives an insight of the distribution of your affiliates per acquisition status. \ **Affiliate Statuses:**
* New Affiliate - First time bringing registrations (lifetime) * Reactivated Affiliate - Bringing registrations during the current calendar month after not bringing registrations for at least 2 previous calendar months. * No Acq 1-3 month affiliate - Not bringing registrations during the current calendar month and the last time they did bring registrations was 1 - 3 calendar months ago. * No Acq 4-12 month affiliate - Not bringing registrations during the current calendar month and the last time they did bring registrations was 4 - 12 calendar months ago. * No Acq 12+ month affiliate - Not bringing registrations during the current calendar month and the last time they did bring registrations was more than 12 calendar months ago. * Active Affiliate - Affiliate that brings registrations regularly
### Affiliates Database by Current Status \ **What it is:**\ \ This chart shows a split of your entire affiliate base by their current acquisition status.
**Why it matters:**
* Indicates lifecycle distribution * Helps evaluating churn rate across your affiliate base * Helps identifying high-impact status groups
**Example insight**:\ \ The majority of your affiliates have not brought acquisitions in more than 12 months, while only a small portion of your affiliates are Active. This means you can focus more on attarcting new affiliates.

### Active Players by Affiliate Status **What is it:**\ \ This chart shows how your active players are distributed across different affiliate statuses.\ Active players are players that had either a Bet or a Deposit during the relevant time period.\ \ \ **Why it matters:**
* Helps you identify which affiliates are driving the most engaged and valuable players. * Supports data-driven decisions for optimizing affiliate management, rewards, or retention strategies. \ **Example Insight:** Most of your current active players are brought by active affiliates, but there’s a meaningful contribution from affiliates with no new acquistions for > 12 months. This highlights the value of maintaining relationships with your long-term affiliates as well.

### RevShare Commission by Affiliate Status **What is it:**\ \ This chart shows split of Rev Share fees calculated for the filtered period (Amount and %) between different affiliate groups.\ \ \ **Why it matters:**\ \ Identify high-value groups.

## Top-Fee Affiliates with no Acquisition \ **What is it:**\ \ This table shows you your top-performing affiliates per Rev Share with no newly registered players for the selected time period.\ \ \ **Why it matters:**\ \ Helps you identify which are the affiliates who are bringing significant revenue from old acquistions.