The General Stats view provides a high-level overview of your affiliate ecosystem. It helps you understand how affiliates are distributed by deal types, acquisition and commission contribution.
Deals Distribution
This section gives an insight of the distribution of your affiliates by commission model.
Affiliates Database By Deal Commission Type
What is it:
This chart refers to all your affiliates and their distribution between different commission plans.
Hint:
Hover over a slice of the pie chart to see the count of affiliates and the % share of the overall total.
Filtered Affiliates By Deal Commission Type
What it is:
The chart refers to all your affiliates with active players during the filtered period, and their distribution between different commission plans.
Why it matters:
Helps identifying inactive and unattractive deal types.
Example insight:
According to the chart, most affiliates with active players operate under Rev Share, Net P&L based deals, this commission model appears to be the most effective strategy within your affiliate program.
Status Distribution
This section gives an insight of the distribution of your affiliates per acquisition status.
Affiliate Statuses:
New Affiliate - First time bringing registrations (lifetime)
Reactivated Affiliate - Bringing registrations during the current calendar month after not bringing registrations for at least 2 previous calendar months.
No Acq 1-3 month affiliate - Not bringing registrations during the current calendar month and the last time they did bring registrations was 1 - 3 calendar months ago.
No Acq 4-12 month affiliate - Not bringing registrations during the current calendar month and the last time they did bring registrations was 4 - 12 calendar months ago.
No Acq 12+ month affiliate - Not bringing registrations during the current calendar month and the last time they did bring registrations was more than 12 calendar months ago.
Active Affiliate - Affiliate that brings registrations regularly
Affiliates Database by Current Status
What it is:
This chart shows a split of your entire affiliate base by their current acquisition status.
Why it matters:
Indicates lifecycle distribution
Helps evaluating churn rate across your affiliate base
Helps identifying high-impact status groups
Example insight:
The majority of your affiliates have not brought acquisitions in more than 12 months, while only a small portion of your affiliates are Active. This means you can focus more on attarcting new affiliates.
Active Players by Affiliate Status
What is it:
This chart shows how your active players are distributed across different affiliate statuses.
Active players are players that had either a Bet or a Deposit during the relevant time period.
Why it matters:
Helps you identify which affiliates are driving the most engaged and valuable players.
Supports data-driven decisions for optimizing affiliate management, rewards, or retention strategies.
Example Insight:
Most of your current active players are brought by active affiliates, but there’s a meaningful contribution from affiliates with no new acquistions for > 12 months. This highlights the value of maintaining relationships with your long-term affiliates as well.
RevShare Commission by Affiliate Status
What is it:
This chart shows split of Rev Share fees calculated for the filtered period (Amount and %) between different affiliate groups.
Why it matters:
Identify high-value groups.
Top-Fee Affiliates with no Acquisition
What is it:
This table shows you your top-performing affiliates per Rev Share with no newly registered players for the selected time period.
Why it matters:
Helps you identify which are the affiliates who are bringing significant revenue from old acquistions.
