▪️Funnels & Trends
Funnel & Trends reports provide insight on key stages of the acquisition journey how players move through the key stages of the acquisition journey.
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Funnel & Trends reports provide insight on key stages of the acquisition journey how players move through the key stages of the acquisition journey.
The below Dashboard is accompanied by its' personal AI Analyst. Hitting the "AI Analysis" button on the dashboard tab will explore the charts and the tables, outline the positive and the negative points, and suggests the ways to optimize your affiliate program based on the actual data.
What it is: This chart shows conversion rates in the initial stage of the players journey - from visit to registration.
Why it matters
Measures the efficiency of your affiliate program in converting first-time visitors into new registrations.
Key Metrics:
Visits (Unique) - Count of unique visits, generated on affiliates' tracking links
Registrations - Number of visitors who registered.
Visits (Unique) to Registrations - Percentage (%) of unique visitors who registered (Count of Registrations divided by Count of Count of unique visits, in %)

What it is: This chart shows conversion rates in the next stage of the player journey - from registration to first-time deposit.
Why it matters: Measures the efficiency of your affiliate program in converting registrations into first-time deposits.
Key Metrics:
Registrations - Number of registrations
Registrations to FTDs - Percentage (%) of registered players who made an FTD (Count of FTDs divided by Count of Registrations, in %)

What it is: Compares revenue generated from affiliate traffic (Net PnL) with the fees paid to affiliates over time.
Why it matters:
Monitors affiliate profitability
Compare revenue vs. payout obligations
Optimize commission structures based on real performance data
Example Insight
When Net PnL is significantly higher than Total Commission, the traffic is profitable.
If Total Commission approaches or exceeds NGR, margins are tight.

Hint
Hover over the metrics and
click once to toggle metric visibility on and off
double click to isolate metric from the chart

Last updated
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Was this helpful?