▪️Detailed View

The Detailed View reports provide insight to your top performing affiliates and players.

The below Dashboard is accompanied by its' personal AI Analyst. Hitting the "AI Analysis" button on the dashboard tab will explore the charts and the tables, outline the positive and the negative points, and suggests the ways to optimize your affiliate program based on the actual data.

Top 20 Players - by Commission

What is it: This table shows the top performing players (by commission generated for the affiliate) in the filtered period

Why it matters:

• Recognize high-value players

Key Metrics:

• Ext. Customer ID - External customer ID of this player (as known in your PAM)

• Affiliate id - Unique identifier of the affiliate player belongs to

• First deposit date - Date when the player made an FTD

• Brand Name - The brand this player belongs to

• Deposit Amount - Total deposit amount brought by this player

• PnL (GGR) - Total PnL (GGR) brought by this player

• Net PnL (NGR) - Total Net PnL (NGR) brought by this player

• Commission - Total commission generated by this player

Top 20 Affiliates - by Commission

What is it: This table shows the top performing affiliates in the filtered period

Why it matters:

• Understanding which affiliates perform best allows you to optimize marketing spend, campaigns, and deals for maximum ROI.

• Helps focus efforts on the most productive partnerships.

Key Metrics:

• Affiliate Username - Unique identifier of the affiliate

• Affiliate ID - Unique identifier of the affiliate

• Deal Group Name - Name of the affiliate's deal

• Deposit Amount - Total deposit amount brought by the players of this affiliates

• PnL (GGR) - Total PnL (GGR) brought by the players of this affiliates

• Net PnL (NGR) - Total Net PnL (NGR) brought by the players of this affiliates

• Commission - Total fees generated by this affiliate

Hint

• Click on the arrow on any of the columns to sort results in increasing or decreasing order