▪️Detailed View

The Detailed View provides insight to your top performing affiliates and players

Top 20 Players - by Commission

What is it: This table shows the top performing players (by commission generated for the affiliate) in the filtered period

Why it matters:

• Recognize high-value players

Key Metrics:

• Ext. Customer ID - External customer ID of this player (as known in your PAM)

• Affiliate id - Unique identifier of the affiliate player belongs to

• First deposit date - Date when the player made an FTD

• Brand Name - The brand this player belongs to

• Deposit Amount - Total deposit amount brought by this player

• PnL (GGR) - Total PnL (GGR) brought by this player

• Net PnL (NGR) - Total Net PnL (NGR) brought by this player

• Commission - Total commission generated by this player

Top 20 Affiliates - by Commission

What is it: This table shows the top performing affiliates in the filtered period

Why it matters:

• Understanding which affiliates perform best allows you to optimize marketing spend, campaigns, and deals for maximum ROI.

• Helps focus efforts on the most productive partnerships.

Key Metrics:

• Affiliate Username - Unique identifier of the affiliate

• Affiliate ID - Unique identifier of the affiliate

• Deal Group Name - Name of the affiliate's deal

• Deposit Amount - Total deposit amount brought by the players of this affiliates

• PnL (GGR) - Total PnL (GGR) brought by the players of this affiliates

• Net PnL (NGR) - Total Net PnL (NGR) brought by the players of this affiliates

• Commission - Total fees generated by this affiliate

Hint

• Click on the arrow on any of the columns to sort results.