▪️Analysis

Deposit Cohort

What is it: The Deposit Cohort tracks deposit activity among acquired players during the first month of activity and follows their deposit contribution in the following months. Why it matters:

• Identify affiliates whose players keep depositing over time

• Spot affiliates with fast deposit decay and optimize deals to reflect true value.

How to read it:

As shown in the cohort table below, players who registered in 12/2024 generated the following deposit activity:

30,741,581 $ total deposit in same month as registration month (02/2026) 22,343,699 $ total deposit in the first month following registration month (03/2026) 11,545,836$ $ total deposit in the same month as registration month (03/2026)

Deposit Amount split by Players' Seniority

What is it: The table tracks the monthly deposit activity contribution, split by the users' seniority (between the registration month and the activity month) Why it matters:

• Highlights trends that impact revenue sustainability of acquired traffic.

• Recognize trends such as strong initial deposits followed by drop-offs or consistent long-term activity.

How to read it:

• The Y-axis represents the percentage of total deposit amount for the given month, scaled from 0% to 100%.

• The X-axis lists the specific months based on your filters

• The stacked bars for each month show the deposit contribution for different seniority categories:

  • same-month (Dark Green): Deposits from players who registered in same month.

  • 1-3 months (Light Blue): Deposits from players who have registered in the past 1 to 3 months.

  • 4-6 months (Red): Deposits from players who have registered in the past 4 to 6 months.

  • 7-12 months (Yellow): Deposits from players who have registered in the past 7 to 12 months.

  • 13-24 months (Light Green): Deposits from players who have registered in the past 13 to 24 months

  • 24+ months (Dark Blue): Deposits from players who have registered in the past more than 24 months.

  

Hint

• Hover over a bar to see the deposit amount in a specific seniority category or hover over the month column to see the deposits amount in each seniority categry in the given month

Affiliates' AVG First Deposit Amount Trend by Registration Month

What is it: This table shows the acquisition quality trend for each affiliate using the average first deposit amount (FTD) as the main indicator.

Why it matters:

• Evaluate which affiliates bring players who start with higher deposits, and how this behavior evolves month by month.

How to read it:

• The left column lists the affiliates by 'Affiliate name'

• The top row shows the players' registration months (based on the selected filters)

  • AVG First Deposit Amount: Average amount of all FTDs made by players recruited by each affiliate during that particular month.

  To analyze an affiliate, read across their specific row.