# Affiliate Metrics and Terminology

## Player Activity Metrics

{% hint style="info" %}
*All monetary values are displayed in TAP in the base currency set for your affiliate panel.*
{% endhint %}

* **Visits (unique)**\
  Count of unique visits from an affiliate link. Multiple visits from the same user are counted as one unique visit if they happen within 1 hour.
* **Registrations** \
  Count of registered players
* **Registration to Visit, %** \
  Number of registrations divided by number of visits in %
* **FTD to Lead, %**\
  Number of FTDs divided by number of registrations in %
* **Deposits** \
  Count of deposits
* **Deposits amount** \
  Total deposit amount, as reported by platform
* **FTDs** \
  Count of First-Time Deposits
* **FTDs amount** \
  Amount of First-Time Deposits, as reported by platform
* **Bonus amount** \
  Amount of bonuses credited, as reported by platform
* **Withdrawals** \
  Amount of withdrawals, reported by platform
* **Withdrawals count** \
  Count of withdrawals
* **Chargebacks** \
  Amount of chargebacks (cashbacks), as reported by platform
* **Deductions** \
  Amount of deductions, as reported by platform
* **Volume** \
  Bet amount (wagering), as reported by platform
* **Activities count** \
  Count of activities (such as bets), as reported by platform
* **P\&L**\
  Proflt & Loss or GGR, as reported by platform\
  Usually represents *Total bet amount **-** Total win amount*
* **Net P\&L** \**Value is calculated by TAP*\
  Net Profit & Loss or GGR\
  Calculated as: ***P\&L - Bonuses - Deductions*** (values are sourced from the data reported by the platform)
* **Net P\&L (Casino)** \**Value is calculated by TAP*\
  Net Profit & Loss or GGR for Casino product only\
  Calculated as:  ***P\&L - Bonuses - Deductions*** (values are sourced from the Casino product data reported by the platform)
* **Net P\&L (Sport)**  \**Value is calculated by TAP*\
  Net Profit & Loss or GGR for Sport product only\
  Calculated as:  ***P\&L - Bonuses - Deductions*** (values are sourced from the Sport product data reported by the platform)
* **Net Deposits** \**Value is calculated by TAP*\
  Calculated as:  ***Total deposit amount - Total withdrawal amount*** (values are sourced from the data reported by the platform)
* **QFTDs, CPA**\
  Count of FTDs that are matching CPA qualification rules
* **QLeads, CPL**\
  Count of leads (registrations) that are matching CPL qualification rules
* **eCPA** (Effective CPA) \**Value is calculated by TAP*\
  Calculated as:\
  \&#xNAN;***(CPA commissions ± registration level Adjustments) / FTD count***
* **eCPL** (Effective CPL) \**Value is calculated by TAP*\
  Calculated as:\
  \&#xNAN;***(CPL commissions + registration level Adjustments) / registrations count***

## Player Identification Metrics

* **Registration ID** \
  Internal ID of the registered player, generated by TAP
* **Ext. Customer ID**\
  External ID of the registered player, received from the integrated platform.

## Balance Metrics (Affiliate) 

{% hint style="info" %}
*All monetary values are displayed in TAP in the base currency set for your affiliate panel.*
{% endhint %}

* **CPA**\
  Commission from CPA deal
* **CPL** \
  Commission from CPL deal
* **RevShare** \
  Commission from RevShare deal
* **RevShare (Casino)**\
  Commission earned from the Casino portion of a multi-product RevShare deal
* **RevShare (Sport)**\
  Commission earned from the Sport portion of a multi-product RevShare deal
* **Commission, from Sub.Aff** \
  Commission generated for Parent affiliate from Child affiliate (Sub-affiliates) based on sub-affiliate deal set for Parent
* **Commissions**\
  Caclulated as:\
  CPL + CPA + Rev Share + Commission from Sub.Aff 
* **Adjustments** \
  Amount of adjustments made to affiliate balance or on registration level (can be positive and negative)
* **Payments** \
  Amount of payments processed for affiliate
* **Balance**\
  Calculated as:\
  Commissions + Adjustments - Payments

## **Link and Deal Metrics**

* **Source ID** \
  Dynamic parameter captured on a player's visit on affiliate link (custom)
* **Campaign Name/Campaign ID** \
  Dynamic parameter captured on a player's visit on affiliate link 
* **utm\_campaign, utm\_source, utm\_medium** \
  Dynamic UTM parameters captured on a player's visit on affiliate link (custom)
* **afp, afp1,....afp9** \
  Dynamic AFP parameters captured on a player's visit on affiliate link (custom)
* **Deal group ID** \
  ID of the deal group. A deal group may include multiple versions and sub-deals.
* **Deal ID (version)** \
  ID of a specific version of a deal within the same Deal group ID. Modifying a deal creates a new deal version under the same Deal Group ID.


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